I oversaw significant aspects of the repositioning of The Dutchess in Rhinebeck, NY, transforming it from a niche luxury property into a highly sought-after asset. This project was a careful blend of preserving the estate’s historic charm while elevating its appeal to meet the demands of a discerning, modern clientele.

The repositioning focused on enhancing the guest experience, refining the brand identity, and implementing strategic infrastructure improvements that increased the property’s market value. My approach involved reimagining the estate’s amenities, curating bespoke experiences, and aligning the property with high-end hospitality standards.

The successful repositioning culminated in the sale of The Dutchess to IHG in 2021, marking a significant milestone in the property’s history and ensuring its continued legacy within a global portfolio of luxury hotels.

The Dutchess

Rhinebeck, NY USA

Strategic Lead

Creative Direction