I led the rebranding of The McDevitt Company, streamlining its identity to simply "McDevitt" to reflect its evolution as a modern, forward-thinking real estate and advisory firm. This rebranding effort was about more than just a name change—it was about redefining the company’s position in the market and creating a visual identity that matched its vision for the future.

As COO & Creative Director, I was responsible for the entire creative and art direction process, from logo redesign to developing comprehensive brand guidelines. The new branding was designed to convey simplicity, strength, and sophistication, aligning with McDevitt’s reputation for excellence and innovation.

I also oversaw the design of all brand assets, including the website, business cards, marketing materials, and client presentations. The clean, modern aesthetic, punctuated with soulful watercolor imagery, helped reinforce McDevitt’s commitment to delivering high-value, strategic real estate solutions, emphasizing a masterful blend of art and science.

This rebranding refreshed McDevitt’s image and strengthened its market presence, ensuring that the brand remained relevant and resonant with both new and existing clients.