For INVI MindHealth, a pioneering mental wellness startup I co-founded, I was responsible for crafting a cohesive and impactful visual identity that resonated with investors and users alike. My work spanned across multiple touchpoints, including the design of the company’s logo, pitch decks, business cards, web design, and event assets.

The brand identity I developed was rooted in clarity and empathy, aiming to reflect INVI’s mission of providing accessible mental health support. The logo was designed to be modern and approachable, while the pitch decks and business cards conveyed professionalism and innovation. The web design focused on user experience, ensuring visitors could easily navigate and engage with INVI’s offerings.

I created assets that seamlessly integrated with the brand’s visual language for events, enhancing INVI’s presence and message. My holistic approach to INVI’s creative direction ensured that every element, from digital to physical, worked together to build a strong, unified brand that stands out in the mental wellness space.