I oversaw the design and launch of BHLDN’s Houston store, which opened its doors in August 2011. This location was more than just a retail space; it was a carefully curated bridal boutique that embodied the brand’s romantic and vintage-inspired aesthetic. Every detail, from the elegant fixtures to the ethereal displays, was meticulously crafted to create an intimate and enchanting atmosphere for brides-to-be.
The Houston store set the standard for what a BHLDN experience should be, offering a seamless blend of timeless elegance and contemporary style. It became a beloved destination for brides, known not just for its stunning collections but also for the immersive shopping experience it provided.
BHLDN
Houston, TX USA
Brand Concept
Brand Strategy
Creative Direction
Design