I led the design and development of Anthropologie's Upper East Side store. Nestled in one of New York City’s most iconic neighborhoods, this location was designed to resonate with the sophisticated yet eclectic character of the Upper East Side.

The store’s aesthetic was a seamless blend of Anthropologie’s signature bohemian charm and the refined elegance expected in this prestigious area. The design emphasized warmth and intimacy, with carefully curated vignettes that invited customers to explore and discover unique pieces. The Upper East Side location also featured exclusive collections and bespoke displays tailored to the tastes and preferences of its discerning clientele.

From the handcrafted fixtures to the artful visual merchandising, every detail was crafted to create an inviting and inspiring environment that felt distinctly Anthropologie while also reflecting the neighborhood’s cultural richness. The Upper East Side store quickly became a destination for both locals and visitors, embodying the brand’s commitment to creativity and quality.

Anthropologie

Upper East Side, NY USA

Brand Strategy

Creative Direction

Design