In partnership with Pfeffer Torode Architects and Alana McCann Graphic Design, I led the brand identity development for 12 Shed, a proposed mixed-use development in Nashville’s vibrant 12 South neighborhood. Although the project did not come to fruition, the brand was designed to capture the essence of 12 South as a dynamic gathering place—a hub for co-working, shopping, dining, and community interaction.

The concept for 12 Shed was to create a space that reflected the energetic, creative spirit of 12 South. Working closely with Pfeffer Torode, I crafted a brand identity that was modern, welcoming, and aligned with the neighborhood’s eclectic charm. The visual language and brand messaging were designed to foster a sense of connection and community, making 12 Shed a destination where people could come together to work, shop, eat, and socialize.